Table of Contents

A-Z Index

A/B Testing

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.

Above the Fold

The first space on your web page that appears on a screen before a visitor needs to start scrolling down. This can also be referred to as the bottom of a browser window or it can be measured as 600 pixels from the top of the page.

Account

A record of debit and credit entries to cover transactions involving a particular item or a particular person or concern.

Accreditation

The process in which certification of competency, authority, or credibility is presented.

Ad

A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.

Ad Fatigue

Ad fatigue is an issue that will affect even the most successful Facebook ad campaigns. It occurs when your campaign frequency gets too high, causing your target audiences to see the same ads again and again, and therefore become less responsive to them.

Adaptation

Goods or services adapted in either product, distribution or advertising form to take account of unique conditions in any country.

Affiliate Marketing

A form of marketing or advertising used on the internet. Companies that sell products or services online link to relevant sites. The advertising on the other or ‘affiliate’ sites is paid according to results.

Algorithm

The internal sorting process that computer systems and software platforms use to automate problem-solvingor information retrieval.

Analog

A continuously changing representation of a continuously variable quantity. In the context of audio, this refers to using continuously changing electrical signals (voltage) to represent the continuously variable frequencies of sound, and/or recording those signals to an analog medium. Analog is in contrast to digital, which represents constantly changing quantities in the form of fixed numeric values.

Artist

An artist is defined as a person who creates paintings, sculpture, pieces of writing, music, dance or a variety of other types of creative products.

Audacity

Software used to perform a number of audio editing and recording tasks such as making ringtones, mixing stereo tracks, transferring tapes and records to computer or CD, splitting recordings into separate tracks and more.

Audience

A group of spectators at a public event; listeners or viewers collectively, as in attendance at a theater or concert. the persons reached by a book, radio or television broadcast, etc.

Audio

In its broadest sense, audio is the range of frequencies we humans can hear with our ears. In the technical sense, audio refers to the transmission, recording or reproduction of sound, whether digitally, electrically or acoustically.

Audio Engineer

Audio engineers use machinery and equipment to record, synchronize, mix, or reproduce music, voices, or sound effects. They work on the production of movies, music recordings, live shows, or video games. They sometimes work under the job titles “sound engineering technician” and “audio equipment technician.”

Author

A person who writes a novel, poem, essay, etc.; the composer of a literary work, as distinguished from a compiler, translator, editor, or copyist.

Automation

Programming certain changes to occur automatically during recording and/or playback. In the studio, engineers use automation on their consoles or computers so various parameters will change automatically at different times during multitrack recording and playback. This pre-programming feature makes it easier to create those changes than attempting to perform them all manually in real-time.

Avatar

The definition of an avatar is something visual used to represent non-visual concepts or ideas or is an image that is used to represent a person in the virtual world of the Internet and computers.

B2B

An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies.

B2C

An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies.

Background Noise

Refers to either 1) The ambient noise in a room unrelated to the instrument(s) or vocal(s) being recorded; or 2) The system noise unrelated to the recorded signal. (All electronics emit a level of noise.)

Balance

1) The relative level of two or more instruments in a mix, or the relative level of audio signals in the channels of a stereo recording. 2) To even out the relative levels of audio signals in the channels of stereo recording.

Bandwidth

In signal processing, bandwidth refers to the usable frequency range of a communication channel, measured by the difference between the device’s highest and lowest usable frequencies.

Banner Ad

Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. The horizontal type of banner advertisement is called a leaderboard, while the vertical banners are called a skyscraper and are positioned on a web page’s sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising.

Bar

A bar or measure is used in writing music. … Each bar usually has the same number of beats in it. Music that feels like 1-2-3-4-1-2-3-4 will be divided into bars with four beats worth of music in each bar. The bar line (or barline) is a vertical line written in the music which separates the bars.
The word bass has two main meanings with separate pronunciations — bass with a high vowel sound (like base) ironically refers to very low sounds — bass instruments and singers are in the lowest part of the musical range, like the low rumble of a bass guitar. If you say bass with a low vowel sound, it’s a type of fish. That kind of bass doesn’t add much to a harmony but is delicious with mashed potatoes.

Beat

In music and music theory, the beat is the basic unit of time, the pulse (regularly repeating event), of the mensural level[1] (or beat level).[2] The beat is often defined as the rhythm listeners would tap their toes to when listening to a piece of music, or the numbers a musician counts while performing, though in practice this may be technically incorrect (often the first multiple level). In popular use, beat can refer to a variety of related concepts, including pulse, tempo, meter, specific rhythms, and groove.

 

 

Biography

A written account of another person’s life:

Blog

This is short for web log or weblog. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video.

Blogger

 

Booking

 

Bounce Rate

 

Brand Identity

 

Budget

 

Buffer Size

 

Business Plan

 

Business Strategy

 

Buzz

 

Call to Action

 

Camera Ready Art

 

Campaign

 

CD

 

Channels

 

Chord

 

Chord Chart

 

Chorus

 

CMS

 

Commercial

 

Competition

 

Composer

 

Concentrated Marketing

 

Concert

 

Condenser Mic

 

Confusion Marketing

 

Consultation

 

Contemporary Gospel

 

Contract

 

Conversion Rate

 

Cookie

 

Copyright

 

Crossfade

 

CSS

 

Cyberspace

 

Dashboard

DAW

Decibel

Demand

Demo

Demographics

Digital Marketing

Direct Marketing

Display

DNS

Doubling

Domain

Drum Machine

Dummy

Duplicated Audience

DVD

Ebook

Echo

Echo Chamber

E-Commerce

Edit

Effects

Effects Track

Email

E-Learning

Endorsement

Equalization

Equalizer

Evaluation

Eventbrite

Facebook

Favicon

Firefox

Flat

Funnel

Fuzz

B2B

B2B

B2B

B2B

B2B

B2B

B2B

Garage Band

Generation X

Generation Y

Generational Marketing

Generics

Global Marketing

Google

Google Chrome

Google Documents

Google Maps

Group Discussions

Group Interview

Guarantee

Guerrilla Marketing

GUI

Half Step

Hard Offer

Hard Sell

Hashtag

Header

Headline

HTML

HTTP

HTTPS

Hyperlink

Illustration

Image

Impulse Buying

Impulse Goods

Inbound Marketing

Infographic

Infomercial

Instagram

Instant Messaging

Internet

Internet Exlorer

Intranet

Invisible Web

IP Address

iPod

Javascript

Jingle

Junk Mail

Keyword

Keyword Research

Keyword Tag

Label

Landing Page

Latency

Layout

Lead

Lead Singer

LinkedIn

Logic Pro

Logo

Loop

Mailing List

Mail-Order Advertising

Management

Manufacturer Brand

Marketing

Mass Media

Measure

Meta Keywords

Meta Tags

Metadata

Midi

Mobile First

Mockups

Mono

Multibranding

Multi-Media

Mute

Navigation

News Release

Niche Marketing

Non-Profit Marketing

Non-Profit Organization

Offer

Onboarding

Opera

OPT-In Form

Outsourcing

Overdub

Over-the-Counter

Package

 

Package Deal

 

Package Insert

 

Page

 

Page Traffic

 

Page View

 

Pandora

 

Paypal

 

PDF

 

Platform

 

Playlist

 

Plugin

 

Podcast

 

Point of Contact (POC)

 

Pop-Up

Pop-Under

Portfolio

 

Post

 

Press Kit

 

Press Release

 

Privacy

 

Privacy Policy

 

Pro Tools

 

Production

 

Project

 

Promoter

 

Public Relations

 

Punch-in

 

Purchasing

 

Push Marketing

 

QR Code

Quantitative Research

Quartet

Que

Query

Questionnaire

Quota

Redirect

Relationship Marketing

Responsive Design

Returning Visitor

Reverb

ROI

Safari

Sales

Sales Campaign

Sales Coverage

Sales Forecast

Sales Incentive

Sales Kit

Saturation

Search Engine Optimization

Sensitivity

SEO

Sharp

Sitemap

Skype

SMS

Social Media

Solo

Songwriter

Spam

Spider

Sponsorship

SSL

Stellar Award

Stereo

Subscribe

Talkback

Tape

Target Marketing

Targeting

Teaser

Testimonial

Tik-Tok

 

Tour

Tracks

Traditonal Gospel

Traffic

Trend Projection

Twitter

UI

Under-Delivery

Unique Visitor

UPC

URL

UX

Validation

Variable Costs

Vertical Banner

Video

Vimeo

Viral Marketing

Virtual Environment

Virtual Reality

Voice-Over

Voice-Pitch Analysis

VoIP

Warranty

 

Website

 

Widget

 

Wi-Fi

WordPress

 

World Wide Web

 

Writer

 

X

Yahoo

Yammer

YouTube

Zip Code Analysis

Zip File

Zipping

Zone Pricing

Your Marketing Starts Here

We compiled a list related to marketing, promotions, and music. If you have any questions, please do not hesitate to contact us.