Table of Contents
A-Z Index
A/B Testing
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.
Above the Fold
The first space on your web page that appears on a screen before a visitor needs to start scrolling down. This can also be referred to as the bottom of a browser window or it can be measured as 600 pixels from the top of the page.
Account
A record of debit and credit entries to cover transactions involving a particular item or a particular person or concern.
Accreditation
The process in which certification of competency, authority, or credibility is presented.
Ad
A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
Ad Fatigue
Ad fatigue is an issue that will affect even the most successful Facebook ad campaigns. It occurs when your campaign frequency gets too high, causing your target audiences to see the same ads again and again, and therefore become less responsive to them.
Adaptation
Goods or services adapted in either product, distribution or advertising form to take account of unique conditions in any country.
Affiliate Marketing
A form of marketing or advertising used on the internet. Companies that sell products or services online link to relevant sites. The advertising on the other or ‘affiliate’ sites is paid according to results.
Algorithm
The internal sorting process that computer systems and software platforms use to automate problem-solvingor information retrieval.
Analog
A continuously changing representation of a continuously variable quantity. In the context of audio, this refers to using continuously changing electrical signals (voltage) to represent the continuously variable frequencies of sound, and/or recording those signals to an analog medium. Analog is in contrast to digital, which represents constantly changing quantities in the form of fixed numeric values.
Artist
An artist is defined as a person who creates paintings, sculpture, pieces of writing, music, dance or a variety of other types of creative products.
Audacity
Software used to perform a number of audio editing and recording tasks such as making ringtones, mixing stereo tracks, transferring tapes and records to computer or CD, splitting recordings into separate tracks and more.
Audience
A group of spectators at a public event; listeners or viewers collectively, as in attendance at a theater or concert. the persons reached by a book, radio or television broadcast, etc.
Audio
In its broadest sense, audio is the range of frequencies we humans can hear with our ears. In the technical sense, audio refers to the transmission, recording or reproduction of sound, whether digitally, electrically or acoustically.
Audio Engineer
Audio engineers use machinery and equipment to record, synchronize, mix, or reproduce music, voices, or sound effects. They work on the production of movies, music recordings, live shows, or video games. They sometimes work under the job titles “sound engineering technician” and “audio equipment technician.”
Author
A person who writes a novel, poem, essay, etc.; the composer of a literary work, as distinguished from a compiler, translator, editor, or copyist.
Automation
Programming certain changes to occur automatically during recording and/or playback. In the studio, engineers use automation on their consoles or computers so various parameters will change automatically at different times during multitrack recording and playback. This pre-programming feature makes it easier to create those changes than attempting to perform them all manually in real-time.
Avatar
The definition of an avatar is something visual used to represent non-visual concepts or ideas or is an image that is used to represent a person in the virtual world of the Internet and computers.
B2B
An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies.
B2C
An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies.
Background Noise
Refers to either 1) The ambient noise in a room unrelated to the instrument(s) or vocal(s) being recorded; or 2) The system noise unrelated to the recorded signal. (All electronics emit a level of noise.)
Balance
1) The relative level of two or more instruments in a mix, or the relative level of audio signals in the channels of a stereo recording. 2) To even out the relative levels of audio signals in the channels of stereo recording.
Bandwidth
In signal processing, bandwidth refers to the usable frequency range of a communication channel, measured by the difference between the device’s highest and lowest usable frequencies.
Banner Ad
Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. The horizontal type of banner advertisement is called a leaderboard, while the vertical banners are called a skyscraper and are positioned on a web page’s sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising.
Bar
A bar or measure is used in writing music. … Each bar usually has the same number of beats in it. Music that feels like 1-2-3-4-1-2-3-4 will be divided into bars with four beats worth of music in each bar. The bar line (or barline) is a vertical line written in the music which separates the bars.
The word bass has two main meanings with separate pronunciations — bass with a high vowel sound (like base) ironically refers to very low sounds — bass instruments and singers are in the lowest part of the musical range, like the low rumble of a bass guitar. If you say bass with a low vowel sound, it’s a type of fish. That kind of bass doesn’t add much to a harmony but is delicious with mashed potatoes.
Beat
In music and music theory, the beat is the basic unit of time, the pulse (regularly repeating event), of the mensural level[1] (or beat level).[2] The beat is often defined as the rhythm listeners would tap their toes to when listening to a piece of music, or the numbers a musician counts while performing, though in practice this may be technically incorrect (often the first multiple level). In popular use, beat can refer to a variety of related concepts, including pulse, tempo, meter, specific rhythms, and groove.
Biography
A written account of another person’s life:
Blog
This is short for web log or weblog. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video.
Blogger
Booking
Bounce Rate
Brand Identity
Budget
Buffer Size
Business Plan
Business Strategy
Buzz
Call to Action
Camera Ready Art
Campaign
CD
Channels
Chord
Chord Chart
Chorus
CMS
Commercial
Competition
Composer
Concentrated Marketing
Concert
Condenser Mic
Confusion Marketing
Consultation
Contemporary Gospel
Contract
Conversion Rate
Cookie
Copyright
Crossfade
CSS
Cyberspace
Dashboard
DAW
Decibel
Demand
Demo
Demographics
Digital Marketing
Direct Marketing
Display
DNS
Doubling
Domain
Drum Machine
Dummy
Duplicated Audience
DVD
Ebook
Echo
Echo Chamber
E-Commerce
Edit
Effects
Effects Track
Email
E-Learning
Endorsement
Equalization
Equalizer
Evaluation
Eventbrite
Favicon
Firefox
Flat
Funnel
Fuzz
B2B
B2B
B2B
B2B
B2B
B2B
B2B
Garage Band
Generation X
Generation Y
Generational Marketing
Generics
Global Marketing
Google
Google Chrome
Google Documents
Google Maps
Group Discussions
Group Interview
Guarantee
Guerrilla Marketing
GUI
Half Step
Hard Offer
Hard Sell
Hashtag
Header
Headline
HTML
HTTP
HTTPS
Hyperlink
Illustration
Image
Impulse Buying
Impulse Goods
Inbound Marketing
Infographic
Infomercial
Instant Messaging
Internet
Internet Exlorer
Intranet
Invisible Web
IP Address
iPod
Javascript
Jingle
Junk Mail
Keyword
Keyword Research
Keyword Tag
Label
Landing Page
Latency
Layout
Lead
Lead Singer
LinkedIn
Logic Pro
Logo
Loop
Mailing List
Mail-Order Advertising
Management
Manufacturer Brand
Marketing
Mass Media
Measure
Meta Keywords
Meta Tags
Metadata
Midi
Mobile First
Mockups
Mono
Multibranding
Multi-Media
Mute
Navigation
News Release
Niche Marketing
Non-Profit Marketing
Non-Profit Organization
Offer
Onboarding
Opera
OPT-In Form
Outsourcing
Overdub
Over-the-Counter
Package
Package Deal
Package Insert
Page
Page Traffic
Page View
Pandora
Paypal
Platform
Playlist
Plugin
Podcast
Point of Contact (POC)
Pop-Up
Pop-Under
Portfolio
Post
Press Kit
Press Release
Privacy
Privacy Policy
Pro Tools
Production
Project
Promoter
Public Relations
Punch-in
Purchasing
Push Marketing
QR Code
Quantitative Research
Quartet
Que
Query
Questionnaire
Quota
Redirect
Relationship Marketing
Responsive Design
Returning Visitor
Reverb
ROI
Safari
Sales
Sales Campaign
Sales Coverage
Sales Forecast
Sales Incentive
Sales Kit
Saturation
Search Engine Optimization
Sensitivity
SEO
Sharp
Sitemap
Skype
SMS
Social Media
Solo
Songwriter
Spam
Spider
Sponsorship
SSL
Stellar Award
Stereo
Subscribe
Talkback
Tape
Target Marketing
Targeting
Teaser
Testimonial
Tik-Tok
Tour
Tracks
Traditonal Gospel
Traffic
Trend Projection
Twitter
UI
Under-Delivery
Unique Visitor
UPC
URL
UX
Validation
Variable Costs
Vertical Banner
Video
Vimeo
Viral Marketing
Virtual Environment
Virtual Reality
Voice-Over
Voice-Pitch Analysis
VoIP
Warranty
Website
Widget
Wi-Fi
WordPress
World Wide Web
Writer