Table of Contents
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.
Above the Fold
The first space on your web page that appears on a screen before a visitor needs to start scrolling down. This can also be referred to as the bottom of a browser window or it can be measured as 600 pixels from the top of the page.
A record of debit and credit entries to cover transactions involving a particular item or a particular person or concern.
The process in which certification of competency, authority, or credibility is presented.
A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
Ad fatigue is an issue that will affect even the most successful Facebook ad campaigns. It occurs when your campaign frequency gets too high, causing your target audiences to see the same ads again and again, and therefore become less responsive to them.
Goods or services adapted in either product, distribution or advertising form to take account of unique conditions in any country.
A form of marketing or advertising used on the internet. Companies that sell products or services online link to relevant sites. The advertising on the other or ‘affiliate’ sites is paid according to results.
The internal sorting process that computer systems and software platforms use to automate problem-solvingor information retrieval.
A continuously changing representation of a continuously variable quantity. In the context of audio, this refers to using continuously changing electrical signals (voltage) to represent the continuously variable frequencies of sound, and/or recording those signals to an analog medium. Analog is in contrast to digital, which represents constantly changing quantities in the form of fixed numeric values.
An artist is defined as a person who creates paintings, sculpture, pieces of writing, music, dance or a variety of other types of creative products.
Software used to perform a number of audio editing and recording tasks such as making ringtones, mixing stereo tracks, transferring tapes and records to computer or CD, splitting recordings into separate tracks and more.
A group of spectators at a public event; listeners or viewers collectively, as in attendance at a theater or concert. the persons reached by a book, radio or television broadcast, etc.
In its broadest sense, audio is the range of frequencies we humans can hear with our ears. In the technical sense, audio refers to the transmission, recording or reproduction of sound, whether digitally, electrically or acoustically.
Audio engineers use machinery and equipment to record, synchronize, mix, or reproduce music, voices, or sound effects. They work on the production of movies, music recordings, live shows, or video games. They sometimes work under the job titles “sound engineering technician” and “audio equipment technician.”
A person who writes a novel, poem, essay, etc.; the composer of a literary work, as distinguished from a compiler, translator, editor, or copyist.
Programming certain changes to occur automatically during recording and/or playback. In the studio, engineers use automation on their consoles or computers so various parameters will change automatically at different times during multitrack recording and playback. This pre-programming feature makes it easier to create those changes than attempting to perform them all manually in real-time.
The definition of an avatar is something visual used to represent non-visual concepts or ideas or is an image that is used to represent a person in the virtual world of the Internet and computers.
An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies.
An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies.
Refers to either 1) The ambient noise in a room unrelated to the instrument(s) or vocal(s) being recorded; or 2) The system noise unrelated to the recorded signal. (All electronics emit a level of noise.)
1) The relative level of two or more instruments in a mix, or the relative level of audio signals in the channels of a stereo recording. 2) To even out the relative levels of audio signals in the channels of stereo recording.
In signal processing, bandwidth refers to the usable frequency range of a communication channel, measured by the difference between the device’s highest and lowest usable frequencies.
Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. The horizontal type of banner advertisement is called a leaderboard, while the vertical banners are called a skyscraper and are positioned on a web page’s sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising.
A bar or measure is used in writing music. … Each bar usually has the same number of beats in it. Music that feels like 1-2-3-4-1-2-3-4 will be divided into bars with four beats worth of music in each bar. The bar line (or barline) is a vertical line written in the music which separates the bars.
The word bass has two main meanings with separate pronunciations — bass with a high vowel sound (like base) ironically refers to very low sounds — bass instruments and singers are in the lowest part of the musical range, like the low rumble of a bass guitar. If you say bass with a low vowel sound, it’s a type of fish. That kind of bass doesn’t add much to a harmony but is delicious with mashed potatoes.
In music and music theory, the beat is the basic unit of time, the pulse (regularly repeating event), of the mensural level (or beat level). The beat is often defined as the rhythm listeners would tap their toes to when listening to a piece of music, or the numbers a musician counts while performing, though in practice this may be technically incorrect (often the first multiple level). In popular use, beat can refer to a variety of related concepts, including pulse, tempo, meter, specific rhythms, and groove.
A written account of another person’s life:
This is short for web log or weblog. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video.
Call to Action
Camera Ready Art
Point of Contact (POC)
Search Engine Optimization
World Wide Web